The Content Council – The definitive source for content strategy, news and opinion.
  • 86aab5a51850e06eedb916c8ddfb813e_clientImage_medium_original_1
    September 30, 2014 - 8:53 am in Brands

    MyFitnessPal Flexes its Content Marketing Muscle

    The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program. Driving customer engagement requires both brain and brawn: A company may have…
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    September 30, 2014 - 8:47 am in Brands

    MillerCoors Is Testing Branded Content With 26 Different Tech Companies

    MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies.  Like most…
  • 9.30.14 Pam Didner 2
    September 30, 2014 - 7:55 am in Custom Content

    How To Scale Content Across Regions

    When we are asked to scale content across regions, we immediately focus on which content to choose. I believe there is a better approach.  The best way to scale content is to sit back and have a…
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    September 29, 2014 - 8:58 am in Digital

    Preparing Your 2015 Digital Marketing Action Plan Now

    Planning season is upon us! Have you thought about your Digital Marketing Action Plan for 2015 yet? If not, I am here to help. With all the SEO changes of the past several years, one thing we have…
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    September 29, 2014 - 8:58 am in Digital

    7 deadly sins of social media marketing

    Last week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000 hourly requests to join, based primarily…
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    September 29, 2014 - 8:52 am in Brands, Creative

    The Ingenuity of Mockingjay Advertising

    Posted by The Content Council Member: EnVeritas Group. Mockingjay Part 1 (the third installment of the Hunger Games, for those unaware) comes out on November 21, and the advertising that's been…
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    September 29, 2014 - 8:52 am in Brands

    Your survival guide to Advertising Week 2014

    It's here. Advertising Week - four whole days of panel discussions, schmoozing and parties - begins today. But how do you survive without being too sick, sober or sorry? We're here to help. Read…
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