Totem on cover of Digital Marketing magazine
Note: This article appears in the July 2010 issue of Direct Marketing, which is available for download.
All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate. How to engage consumers, who already have so much choice in the matter of what media to consume when, in a truly significant and sustained way? For only then can marketing magic take place, as words and pictures come together in perfect harmony to attract and retain happy, loyal customers.
