Nike's newest commercial racked up over 1 million views in 5 days.

8 Traits of Successful Viral Videos [Business 2 Community]

Why Louis CK and Amanda Palmer are the Future of Content  [Gigaom]

The Latest Predictions for Mobile’s Future [iMedia Connection]

What Millennials Want From Your Brand: 5 Insider Secrets [TMG Engage]

Battle of the Brands: Whole Foods vs Trader Joe’s [DM News]

Ogilvy BEAM is Changing the Way we Measure Branded Entertainment [CCC Blog]

Custom Content Wages Up in 2012 [B2B Online]

YouTube Launches Marketplace to Connect Brands with Online Content Creators [Creativity]

Esquire Pitches New Issue With Movie-Style Trailer [Mashable]

Tumblr Steps Up Placed Content Offerings with Pinned Posts [Contently]