Air Canada, Canada’s premiere national airline and the tenth largest passenger airline in the world, has established itself as a leader in the custom content world. Air Canada’s use of social media and blogging in addition to publishing En Route, their graphically appealing in-flight magazine, help drive their success.
Air Canada’s Facebook page has 97,771 likes, and is used as a promotional tool to share photos, post flight delays and run contests.
A cool, new trend that Air Canada has started doing on their Facebook is posting a “Vintage Friday” photo each week. This photo can be of anything retro Air Canada—ranging from a photo of Frank Sinatra boarding a Trans-Canada Air aircraft in 1950 to a photo of the flight attendants sporting their uniforms in the mid-seventies.
Air Canada uses Twitter mostly as a way of communicating with customers. Customers can provide feedback from their Air Canada experience by tweeting any complaints or general comments that they have. Air Canada is quick to respond with a helpful response, or even a simple thank you.
Air Canada’s Pinterest has 896 Pins consisting of gorgeous skylines, vast landscapes, famous buildings, delicious food and trendy clothing from cities all over the world that they travel to.
Print: enRoute Magazine
CNNgo rated Air Canada’s enRoute flight magazine #1 on their list of the world’s 12 best airline magazines. enRoute is written in both English and French, with articles featuring unique travel stories, reviews of boutique hotels and new restaurants, fashion trends, and travel tips. The aesthetically pleasing graphics as well as the well written editorials make it a pleasure to read, while enRoute.
Air Canada produces two websites: enRoute and GOFAR. The enRoute website features digital versions of each issue, as well as interactive travel guides for many of the destinations that Air Canada flies to. There are also articles about food, art, and cultural events happening in different cities. Another cool feature is myenRoute,which allows visitors to create entertainment playlists, and see what in-flight entertainment will be available on a specific flight.
GOFAR features posts specific to what Air Canada represents by focusing on changes and programs within the company. Posts range from talking about The Air Canada Foundation Hospital Transportation Program, to posts about Air Canada employees and travelers.
Iphone App: enRoute EATS
Air Canada has an awesome (and free) iPhone app, enRoute EATS, which acts as a guide to restaurants throughout Canada.