Location Specific Content
Make sure your audiences are getting content specific to their location. By Richard Sine Just when you thought you’d figured out how to customize your brand’s content to fit your audience’s psychographic, demo-graphic, behavioral, and even firmographic details (look it up), here’s your next trick: localization.
Custom Content Industry Survey Results
The Custom Content Council recently conducted a survey of its members to get a pulse on the market: from growth areas to who is doing custom best. Companies are rapidly adapting to the changing landscape of custom content-incorporating in significant numbers video, social media, and mobile platforms. However, print is still the dominant force in custom content, and...
Custom Content Weekly Roundup May 21- May 25
2012 Newspaper Report: Custom Takes Off [Marketing Mag Canada] VIDEO: Social Ads are the Future of Online Advertising – BuzzFeed’s Jon Steinberg [CNBC] Pinterest And B2B Marketing: Pinning Down The Newest Social Media Player [DemandGen Report] Valuing Corporate Brands: Are We Talking Macro or Microeconomics? [Hanley Wood] Actors Jason Bateman & Will Arnett getting...
CUSTOM CONTENT COUNCIL SAYS TO FACEBOOK AND HUFFINGTON POST: Welcome to the Content space. Now show us what you got!
On Monday, The Huffington Post announced its entry in the branded content arena. According to published reports in Advertising Age: “The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend.” The company, part of AOL, has been talking to ad agencies and marketers about...
Media Tracking: Next Generation
Biometrics and video let researchers track what consumers see–and how they feel about it. By Gary Stern Researchers have long tried to get a handle on how and why consumers choose their media. It’s gotten harder in the digital age, as consumers may bounce between a smartphone, tablet, and laptop by the time a TV...
Digital Content NewFronts and the Future of Custom Content
A host of online content giants recently took part in what was billed as the Digital Content Newfronts, an online focused version of TV’s annual upfronts. Google, Yahoo, AOL, Microsoft, Vivo, and Hulu all took the opportunity to announce new channels, series, programs, and more. Although custom content producers are already moving heavily into the business of...
Custom Content: What Comes Next?
In the new-normal world of custom content, there are burgeoning numbers of channels and choices. But only one way forward. By Eric Schoeniger HERE’S WHAT THIS ARTICLE WON’T DO. It won’t smother you with statistics on Facebook users or smartphone sales. We all know the numbers are big. Nor will it bludgeon you with exhortations to...
