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	<title>Custom Content Council BlogCustom Content Council Blog | Custom Content Council Blog</title>
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		<title>The Secret of Converse: People are Media</title>
		<link>http://blog.customcontentcouncil.com/?p=3389</link>
		<comments>http://blog.customcontentcouncil.com/?p=3389#comments</comments>
		<pubDate>Thu, 02 May 2013 18:51:03 +0000</pubDate>
		<dc:creator>CCC</dc:creator>
				<category><![CDATA[Custom Content]]></category>

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		<description><![CDATA[Originally posted on KingFishMedia&#8217;s ThinkTank Blog By Gordon Plutsky Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event.  His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era.  Converse does some traditional advertising, but is not central to their brand promise or customer engagement strategy.  Their approach dovetails nicely with this HBR blog post explaining how in the social age, media pipes are less important, and people are the channel.  This was the foundation of Geoff’s talk – as he opened with the comment that “people are media”.  Here are some highlights I took away from Converse’s marketing approach: •    “People as media” means turning your customers into brand advocates by starting conversations and bringing like-minded people together.  Helping instead of selling and understanding your customer’s persona and the essence of the brand connection. •    Converse strives for authenticity and knows exactly who they are and who is the core customer.  The days of being a performance sneaker are long in the past and they focus on the musicians, skateboarders and fashion conscious people who make the brand part of their lifestyle. [...]]]></description>
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		<title>The Lost Art of Conversation</title>
		<link>http://blog.customcontentcouncil.com/?p=3386</link>
		<comments>http://blog.customcontentcouncil.com/?p=3386#comments</comments>
		<pubDate>Wed, 01 May 2013 21:17:02 +0000</pubDate>
		<dc:creator>CCC</dc:creator>
				<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[Originally posted on SourceMedia&#8217;s Tumblr By Adam Reinebach, EVP, Marketing Solutions, SourceMedia Google the phrase “email marketing” and you get 62.2 million hits, with the first page of results offering an almost overwhelming list of email marketing services companies that claim to solve all of your problems for as little as 10 bucks a month. Every week, there’s a self-proclaimed social media guru blogging about how to use Twitter or LinkedIn to get more business. And as customer relationship management software becomes ubiquitous, you can easily find hundreds of articles and web seminars that detail how to better leverage these tools to improve your close rate. To be sure, all of this is great stuff, and the majority of it happens to be free. As a sales executive, I can’t consume enough helpful hints. But somehow lost amid all this online advice is one factor that’s no less important today than it was before the Internet: a strong verbal pitch. During an average week, I receive 20 to 25 emails pitching products and services, with one-third of those salespeople following up via phone. With a very rare number of exceptions, the voice mails and phone interaction from these vendors ranges from forgettable to downright awful. [...]]]></description>
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		<title>What&#8217;s Next For Content Creation? Four Technologies to Watch</title>
		<link>http://blog.customcontentcouncil.com/?p=3383</link>
		<comments>http://blog.customcontentcouncil.com/?p=3383#comments</comments>
		<pubDate>Wed, 01 May 2013 15:22:04 +0000</pubDate>
		<dc:creator>Tom Bishop</dc:creator>
				<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Call me crazy. I’m always thinking of a solution to problems. I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How can we create great content without sitting at a computer? What kind of innovations exist out there to help us multi-task? Can we use voice-to-text, mobile tablets, or specialized headgear to develop content that people will love? Turning Thoughts Into Words Here are some of the technologies that, believe it or not, we’ll all be using in the near future to create content: Voice to Text Apps: You’ve heard of voice notes, where you make a recording of your random thoughts when you’re not in a position to type, like when you’re out on a morning jog. The idea is that those thoughts are going to be worthwhile enough to transcribe later (provided these aren’t thoughts recorded at two in the morning while watching the Cartoon Network). And of course, why transcribe? Isn’t word-recognition technology able to record directly to text? For phones and tablets, there are numerous voice-to-text applications. Maybe that guy in the car next to you isn’t ranting at the radio or muttering conspiracy theories, but writing a [...]]]></description>
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		<title>2013 Custom Content Conference Highlights: Part 3</title>
		<link>http://blog.customcontentcouncil.com/?p=3349</link>
		<comments>http://blog.customcontentcouncil.com/?p=3349#comments</comments>
		<pubDate>Tue, 16 Apr 2013 13:02:40 +0000</pubDate>
		<dc:creator>CCC</dc:creator>
				<category><![CDATA[Custom Content]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[2013 Custom Content Conference]]></category>
		<category><![CDATA[brand storytelling]]></category>
		<category><![CDATA[Coca-Cola]]></category>
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		<description><![CDATA[Part 3 of 3: 2013 Custom Content Conference Highlights]]></description>
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		<title>2013 Custom Content Conference Highlights: Part 2</title>
		<link>http://blog.customcontentcouncil.com/?p=3347</link>
		<comments>http://blog.customcontentcouncil.com/?p=3347#comments</comments>
		<pubDate>Mon, 15 Apr 2013 13:11:43 +0000</pubDate>
		<dc:creator>CCC</dc:creator>
				<category><![CDATA[Custom Content]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[2013 Custom Content Conference]]></category>
		<category><![CDATA[brand storytelling]]></category>

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		<description><![CDATA[Part 2 of 3: 2013 Custom Content Conference Highlights]]></description>
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