Top Marketers Talk Content at 2013 Custom Content Conference
From April 9-11 content marketers are convening in downtown Chicago to discuss brand storytelling, design, analytics, digital technology, and most importantly, how to monetize and show increased ROI via content. This year’s theme, Optimize Your Return on Content, seeks to address the issue of how brands and marketers can leverage their content for full potential...
The Spirit of Edison: Advancing Online Content Technology
Why do we communicate?
With so many advanced tools out there, it’s easy to think of communications technology as something we’ve always had. We wake up in the morning, and there’s yet another social media platform to learn about.
Custom Content Weekly – January 18, 2013
Image Courtesy of Business News Daily The “Mr. Magazine™ Manifesto 2013″: PUBLISHING IS BELIEVING AND 12 OTHER MANTRAS OF WISDOM [Mr.Magazine Blog] Using Social Media to Widen Your Sphere of Influence in B2B [Econsultancy] Understanding Online Influence in Content Creation [Business2Community] Brands Beat Out Celebs in Social Media Popularity [Business News Daily] Inside Sephora’s Mobile Strategy [Digiday]...
Custom Content Weekly – January 10, 2013
MediaNext Show: Thriving in the Age of Transformation [Folio] Overcoming Planner’s Block: The Content Marketer’s Edition [Marketing Trenches] 4 Hot Trends From CES for Brands [Digiday] Forrester: CMO’s Finally ‘Get’ Social [MediaPost] Become Content Royalty [Social Media Today]
Custom Content Weekly – January 4, 2013
Content Marketing: A Process for Evaluating Content Channels [Marketing Sherpa] 17 Ways To Repurpose Your Content Without Being Spammy [Business2Community] Mobile Marketing: Providing Relevant Content Dynamically [Marketing Sherpa] Content Marketing Recap: December 2012 [Brafton] Top 50 Brands in Content Marketing [ClickZ] April 9-11 Chicago, IL Optimize Your Return on Content This year’s speakers include:...
Weekly News Round-Up: 12/21/12
How NFL Teams Are Leveraging Content Marketing Tactics [B2Community] The 2013 Marketing Predictions Post: Content Marketing And Social Business [Forbes] Dumb Digital Marketing Content Fails Make Legendary Jedi’s Facepalm [B2Community] Listen, Do You Want to Know a (Content Marketing) Secret [B2Community] Percolate’s James Gross Makes Case for Branded Content at Social Scale [ClickZ] How to Use Content Marketing to...
