What’s Your Story? Applying Storytelling to Online Training
In marketing, we tell a lot of stories: The story of our brand’s founding, the story of how customers use our products, the story of why we believe in pursuing high quality services.
Anything can be a story. It’s possible to bring online training alive by using several storytelling techniques and tips below.
Online Presentations: The Content Swiss Army Knife
Like a multi-tool, an online presentation can deliver a lot of the benefits of the separate tools on their own, but in a light, versatile package.
Sierra Nevada Puts Video Content at the Forefront of New Website
Sierra Nevada, the #2 best-selling craft brewery in the country understands the importance of content and brand storytelling. They’ve launched a newly re-designed website and to go with it they’ve produced an exciting new video. What makes the video special is how it targets exactly the type of people who enjoy craft beer and in...
