Originally posted on SourceMedia’s Tumblr By Adam Reinebach, EVP, Marketing Solutions, SourceMedia Google the phrase “email marketing” and you get 62.2 million hits, with the first page of results offering an almost overwhelming list of email marketing services companies that claim to solve all of your problems for as little as 10 bucks a month. Every...
Part 3 of 3: 2013 Custom Content Conference Highlights
Part 2 of 3: 2013 Custom Content Conference Highlights
Sonja Jefferson is a consultant, speaker and founder of UK content marketing consultancy Valuable Content Ltd. We recently spoke with Sonja about the state of content marketing, print vs. digital printing, and even Kanye West!
Eight rules all content publishers should consider before hitting the "publish" button.
Usability is more than just a buzzword. It’s the holy grail of web designers everywhere.
Marketing Metrics Management: Sales Leads, Online Engagement and Video Views Offer Important Insights
By Adam Reinebach, EVP, Marketing Solutions, SourceMedia Solutions (email@example.com) Beyond the profit and loss statement, sales metrics are arguably the most critical numbers for a corporation to track. With the growing adoption of customer-relationship management software tools, it’s become much easier to analyze everything from sales pipelines to close rates-even at smaller private equity firms. Meanwhile, marketing...