At Nearly $44 Billion, New Survey Shows Rise in Content Marketing Budget
Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing. Of the average overall marketing, advertising and communications budget, 39%...
Content Marketing: Top Marketing Priority for 2013
While social media and mobile marketing often get the buzz three new studies have pointed to content marketing being the top priority for marketers in 2013. There is now widespread and growing acceptance of the practice of brands creating original content to engage and inspire prospects and customers. In the B2B space, the...
Content Layering Through the Buying Cycle
Written by: Jessica Fritsche Content is one of your most important marketing tools, and the need for good content is never more apparent than during the buying cycle. When you’re trying to educate prospects about your business and convince them to purchase your product or service, content can make or break the experience. At D Custom,...
In Time for the New Year: The Perfect Content Cocktail
Whether on the rocks, shaken, or stirred, combining the right ingredients in the right channels is essential to a solid content strategy and successful SEO tactics.
The Pros and Cons Of Online Content Types
By Tom Bishop Director of Marketing and Communications at KnowledgeVision Systems What’s the best type of content for online marketing? How about for online learning? Or for corporate training? You can use presentations, webinars, video, white papers, infographics and many other types of content, but is there one single type of content that does it...
Presentation: “Content Marketing: Ready For Primetime”
By Tom Bishop Director of Marketing and Communications at KnowledgeVision Systems The B2B Intelligence Center has produced a new study called “Content Marketing: Ready For Prime Time”. Tom Bishop from KnowledgeVision provides an online presentation that looks at the study and examines it’s findings. In addition to in-depth numbers, “Content Marketing: Ready for Prime Time” contains analysis...
