Available Now: Content Magazine, Issue 15
We here at the Custom Content Council are proud to announce that the 15th installment of our very own Content Magazine is now available. This issue is the beginning of a new era for the magazine, as we are switching to a digital-only format. The magazine has been re-designed and digitized by the good...
Online Video Is Trending: Drive Holiday Sales In-Store And Online
By Tom Bishop Director of Marketing and Communications at KnowledgeVision Systems As we enter Cyber Week 2012, we know that record numbers of shoppers hit the stores over Thanksgiving weekend. Among the online shopping trends we’ve seen include multi-channel shopping, mobile advertising, and opening times that are earlier than ever. Social platforms will be a...
New Survey Shows Growth in Content Marketing Spending
For Immediate Release Contact: Anna Qu 212.255.0945 NEW SURVEY SHOWS SPIKE IN CONTENT SPENDING An Exclusive Peek at the Numbers New York, NY (November 20, 2012) –With the fiscal cliff deadline only a month away, spending is a hot topic. A new survey, “The Spending Study: A Look at How Corporate America...
Presentation: We’re Talking About Content. Interactive Content.
By Tom Bishop Director of Marketing and Communications at KnowledgeVision Systems Today we’re talking about content. Specifically, interactive content. The kind you can view online, anytime, any day, and interact with. Here’s an overview of the new white paper from KnowledgeVision called “Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy”. ...
Coca-Cola Makes Huge Leap Into Branded Content Storytelling with Coca-Cola Journey
Earlier this year, Coca-Cola’s Vice President of Global Advertising Strategy and Creative Excellence announced the Coca-Cola Content 2020 marketing strategy. This innovative new strategy outlines how Coca-Cola will use original content to further Coca-Cola’s brand awareness on a global level. By using dynamic storytelling, that is consistent through all social media and advertising channels, as...
Expanding the Marketing and Sales Funnel: Why More Is Merrier
By Tom Bishop Director of Marketing and Communications at KnowledgeVision Systems It’s the age-old question: Do you want Quality or Quantity? When marketing delivers a dozen leads from a highly engaging event, it’s usually expected that these people will buy, or at least get into a proposal discussion. But when marketing hauls in hundreds of...
TMG and Pace Bring Home the Gold at Pearl Awards Ceremony with Six Gold Awards Each
For Immediate Release Contact: Nick Bisceglia 646.695.7049 TMG and Pace Bring Home the Gold at Pearl Awards Ceremony with Six Gold Awards Each Golf Digest Properties Wins Best In Custom Prize for 2012 Masters Journal; American Express Publishing, Custom Media Wins Only Perfect Score for Autograph Collection Hotels Magazine;...
