Content Layering Through the Buying Cycle
Written by: Jessica Fritsche Content is one of your most important marketing tools, and the need for good content is never more apparent than during the buying cycle. When you’re trying to educate prospects about your business and convince them to purchase your product or service, content can make or break the experience. At D Custom,...
In Time for the New Year: The Perfect Content Cocktail
Whether on the rocks, shaken, or stirred, combining the right ingredients in the right channels is essential to a solid content strategy and successful SEO tactics.
Sierra Nevada Puts Video Content at the Forefront of New Website
Sierra Nevada, the #2 best-selling craft brewery in the country understands the importance of content and brand storytelling. They’ve launched a newly re-designed website and to go with it they’ve produced an exciting new video. What makes the video special is how it targets exactly the type of people who enjoy craft beer and in...
Coca-Cola: Content is It
Reporting by Mr. Finn Content Works Read the full issue of Content Magazine here “Do something to get people to reconsider the brand or the way they use the brand or the product.” As an advocate of fluid, branded content, AJ Brustein, global senior brand manger at Coca-Cola at the Coca-Cola Company, has parked himself...
Air Apparent
For Its Marquee Client’s 75th Anniversary, Spafax Employed a Trio of Editorial “Buckets” to Tell a Brand—and a Country’s—Story. Reporting by Mr. Finn Content Works Read the Full Issue of Content Magazine here. The Takeoff Air Canada has enjoyed a fruitful 30-year relationship with Spafax. So when the airline’s 75th birthday approached, the multi-national content...
The U.S Army National Guard Shoots its Narrative
Reporting by Mr. Finn Content Works Featured in Recent Issue of Content Magazine. Read the Whole Issue here. iostudio’s Senior Director Keith Kawasaki sat in a Church service one day in 2005 when a guest speaker stood up and announced that there were no longer any heroes. Kawasaki, not one to cause trouble in church,...
How the House of AmEx Helped a Global Brand Engage Their Audience – On a Shoestring
“The ones who take the leap are the ones who win,” says Sean Murphy, vice president of American Express Publishing Custom Media. Murphy’s not referring to Olympic athletes in the long jump, but, rather, to a re-thinking of content itself, triggered by one client’s RFP. In late 2011, Amanda Alltree, senior director of marketing for...
