Originally posted on KingFishMedia’s ThinkTank Blog By Gordon Plutsky Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event. His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era. Converse does some traditional advertising, but is...
Part 3 of 3: 2013 Custom Content Conference Highlights
Part 2 of 3: 2013 Custom Content Conference Highlights
Part 1 of 3: 2013 Custom Content Conference Highlights. Story features Sosti Ropaitis, Director of Digital and Social Media at McDonald's; Jeremy Thum, Director of Interactive Marketing at the Chicago Bulls and Tim Calkins, Professor of Marketing at Northwestern University.
Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing. Of the average overall marketing, advertising and communications budget, 39%...
Story Originally Appeared on Sparksheet -- The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. Coke's very own Ashley Brown discusses the company’s embrace of brand storytelling.
Sonja Jefferson is a consultant, speaker and founder of UK content marketing consultancy Valuable Content Ltd. We recently spoke with Sonja about the state of content marketing, print vs. digital printing, and even Kanye West!