The Content Council – The definitive source for content strategy, news and opinion.
  • bdf553b38d2ea9d8ace47334237d5243_clientImage_400x197_large_original_1
    November 26, 2014 - 9:32 am in Strategy

    The Strategist: Dan Davenport

    Dan Davenport rides his bike to work, but he also takes a plane. He’s a time-zone jumper, part of his job description as content director at Meredith Xcelerated Marketing. Having spent the better…
  • 8fca15f47b7bc3ff871ced605ab0f5a8_clientImage_400x206_large_original_1
    November 26, 2014 - 9:32 am in Strategy

    25 Content Marketing Truths

    As Thanksgiving in the United States is upon us once again, I’d like to take time to thank all those companies who strive to make their customers and prospects more intelligent through the use of…
  • 0dc8be935802cde09b7f8390164374cc_clientImage_400x384_large_original_1
    November 26, 2014 - 9:32 am in Strategy

    The Real Marketers Shift from Social Media to Content Marketing

    In our current business landscape, it’s common knowledge that social media does not work without great content. Good marketers have made the shift from thinking about “how I can create a solid…
  • c3cf860477d252c12c2dd4f9768845fa_clientImage_400x200_large_original_1
    November 26, 2014 - 9:27 am in Strategy

    The High Rise of Creative Content

    I wrote an article in May titled 'What I Wore Today: The Demise of the Fashion Blog'. The purpose of the article was to highlight the evidence suggesting a slowing interest in vacuous content, namely…
  • 0488aac769aa7faa260d19454122ae9a_clientImage_400x185_large_original_1
    November 26, 2014 - 9:13 am in Digital

    5 Surprising Lessons from the Past 20 Years of Digital Marketing

    In just the last two decades, we've witnessed the birth of the banner ad, organic and paid search, eCommerce, online promotions, affiliate marketing, email marketing, social media, mobile advertising,…
  • 301d9f977bdd78ffc3cb10563544c422_clientImage_400x400_large_original_1
    November 25, 2014 - 9:19 am in Strategy

    Preparing for Black Friday (Week) Marketing

    Posted by The Content Council member: EnVeritas Group. It's almost here. Black Friday. If you love a good deal, it's the day you've been waiting for the whole year. If you work in retail like…
  • 902a6524d5a53cb08fdec1a6f24b1fba_clientImage_400x257_large_original_1
    November 25, 2014 - 9:19 am in Strategy

    Content Marketing vs. Brand Journalism: the Outcomes Define Differences

    Today’s fragmented media landscape and information-loaded digital world offers brands new opportunities to communicate directly with their audiences; building visibility, affinity and even search…
Load more posts

Curated By Logo